Hello
Welcome to ICON automotive.
In this section we would like to tell you a little more about who we are, what we do and explain why you are in expert hands here at ICON automotive.
About ICON automotive
At Icon Automotive, our mission is simple: to provide high-quality, hand-selected vehicles with a personal service you can rely on. Founded by Tom and Jordan, two lifelong car enthusiasts with years of motor trade experience, we’re proud to offer a trustworthy and approachable dealership experience for every customer.
We’re based on our family farm just off M1 Junction 26, with several train stations nearby, making us easy to reach whether you’re travelling locally or from further afield. Our farm setting gives us the space to carefully prepare and present each vehicle in a relaxed, welcoming environment — a world away from the pressure of a crowded forecourt.
Every vehicle we offer is thoroughly inspected, professionally prepared, and presented to a high standard, so you can drive away with total peace of mind. Whether you’re buying your first car or upgrading your current one, we’re here to help with genuine advice and zero pressure.
We also offer:
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Part exchange options
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Nationwide delivery
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Thorough preparation process
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A friendly, personalised experience from start to finish
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What sets Icon Automotive apart is our commitment to transparency and care. As a proudly independent dealership, we focus on building long-term trust with our customers, not just making a quick sale. Many of our buyers come through recommendations — something we’re incredibly proud of.
So whether you’re local or visiting from further afield, you’ll find a warm welcome here at our farm. Have a question? Want to book a viewing or arrange delivery? Get in touch today — we’re always happy to help.
Our Story
"For Tom and Jordan, the scent of engine oil and the gleam of polished chrome have been the backdrop to over two decades of shared passion. Their journey through the motor trade reads like a roll call of automotive excellence: the meticulous detail of Porsche, the dynamic innovation of BMW, the unwavering reliability of Toyota, the adventurous spirit of Land Rover, and not to forget the rebellious roar of Triumph motorcycles.
Across those twenty-two years, they honed their skills, absorbed the intricacies of each marque, and cultivated a deep appreciation for the art and science of vehicles running at their peak. But they also noticed something – that same level of care and expertise, the 'prestige experience,' often felt exclusive.
That's where the idea sparked. What if they could take that wealth of knowledge and dedication, that commitment to quality and customer care, usually reserved for high-end brands, and make it accessible to everyone? What if every car, every van, every bike could benefit from the same meticulous attention to detail?
And so, fuelled by years of friendship and a shared vision, they've come together. Their aim is simple: to bring that 'exceptional experience' – the expertise, the passion, the unwavering commitment to excellence – to your vehicle, whatever it may be."
Welcome to ICON Automotive.